Patients give you feedback every day.
Some of it’s useful, even when the feedback is negative because it allows you to look at what you are doing from their perspective. And from my 22 years in the profession, I’ve come to the conclusion that it’s rare that what people say should be ignored…especially when you have worked to select a patient base you are in rapport with. Trust and rapport will often give the patient the permission they need to tell you when you need to improve.
And that’s fantastic.
Sometimes though, the patient isn’t right for your clinic. It happens. Either the ethos of how you do things isn’t right for them, or your personalities just clash. And even feedback from these individuals can give you a powerful insight into the road you have chosen to travel on. Accept it and move on,
It’s the same with writing books, which I’ve been doing for nearly 10 years now. Sooner or later, something you write is going to hit a nerve.
Take for example this 1-star review to Stephen King’s classic, “The Stand”
“I found this book heavy on religious content, where good and bad are the only shades of being. Add to this the jingoism of the survivors, who I would imagine would loathe all things responsible for their plight and therefore I believe that this book is 1320 pages too long.”
How about this 1-star review to Ulysses by James Joyce.
” I actually got as far as page 3, then somehow lost the will to live. At least I tried!”
And then there is this classic 1-star review for Lord of the Flies” by William Golding.
Are these reviewers wrong?
Well no, far from it. A review is their own personal opinion on what they have read. You can be critical of any factual inaccuracies in their review, but other than that you just have to sit back and accept what is written. Have you noticed though how some of the reviews can actually be witty in their own way, cutting sarcasm often used to relay their disappointment. Sometimes the review turns into a personal attack on the author, and that too can be understandable. When you read a book you don’t like, you often feel disappointed because you put time and money into the whole affair. You sit down, get comfortable and plough into something that you are often quite excited about…only for the words to sour because it wasn’t what you were expecting.
In essence, you lose the readers trust. You do that with a reader, you might get a nasty review on Amazon. You do that with a patient and the penalties can be much more severe. That’s why trust and rapport become so important and why I keep on saying that if there is no rapport, there should be no treatment (except for perhaps urgent care).
My latest dental book got a 1-star review right off the bat, and I think that’s great. It highlighted the deficiency in my Amazon description and solidifies the controversial nature of what I’ve written. Of course, if all it gets is 1 stars, then we know that maybe I’ve been blowing smoke up my arse and should thus stick to writing zombie novels :)
Time will tell